What sets ALL ONE® (Nutritech®), a small “boutique” company in Santa Barbara California, apart from the multitude of firms in the highly competitive vitamin industry? Three things: focus, insistence on quality and innovative formulations.

Owner Doug Ingoldsby believes that ALL ONE’s “cult following” (to quote a buyer for Whole Foods) is due to the effectiveness of the formulas and the fact he chooses only the highest quality nutrients regardless of cost. For example, the specialty milk proteins in the Original, Active Seniors and new Weight Loss formulas come all the way from New Zealand. New Zealand dairies are held to the most stringent standards in the world mandating that all dairy products be free from antibiotics, chemical residues and hormones (rbST is illegal in New Zealand). Their cows are grass fed and never exposed to ‘feed lot’ conditions. ALL ONE “Green Phyto Base” formula uses only certified organic green foods that are never exposed to more than 80 degrees to maintain active enzymes.

The certified organic cereal grasses are grown in the mineral-rich soils of an ancient volcanic lakebed, in the high elevations of the mountains of Utah. The Aktivated Barley®--an energy and beta glucan rich complex carbohydrate--in our ALL ONE Weight Loss Formulas is specially prepared in Sweden. In keeping with the family tradition, every ALL ONE formula is built up to a standard not down to a price.

For more than 35 years, Nutritech’s primary focus has been high potency multiple vitamin, mineral and amino acid powders. Over time, the ALL ONE line of multiple powders has expanded to include six facings: high protein “Original,” hypoallergenic “Rice Base,” “Green Phyto Base,” fruit pigment base “Fruit Antioxidant,” as well as “Active Seniors” ALL ONE. Recently, they introduced a new formula for children, ALL ONE “Kids.”

Along the way they introduced other products but only to complement their multiples. ALL ONE “Totally Fiber Complex,” a unique blend of more than nine fiber sources, both soluble and insoluble, compounded with sulfur potentiates and herbs. Due to consumer requests, a pure Cal/Mag powder was added to the line. Also, this year, in response to the obesity epidemic sweeping the country, they have introduced two safe and effective ALL ONE “Weight Loss Formulas.”

Nutritech began back in 1972 when Doug began selling ALL ONE®. The Ingoldsby family, however, has been in the vitamin business since 1936. Doug’s dad, James, who formulated the ALL ONE Original formula, was responsible for a number of “first’s” in our industry; the first “high potency” Vitamin C tablet (100mg) and, working with renowned nutritionist Adelle Davis, created the first “stress” formula, and many of the first multiple vitamin and mineral combinations, even the first nutrition candy bar: “Tiger’s Milk.®” When James sold “Plus Products” in 1968, it was one of the largest supplement manufacturers in the country.

It is a much different world now then when James Ingoldsby founded “Plus Products” in 1936 … a much different world then when Doug introduced the first pure high potency multiple powder 35 years ago in 1972. Still some things remain true: Stay focused, provide the right combinations of the highest quality ingredients in a form that is easy and pleasant to take and not only will you enjoy continued success … you may even gather “a cult following.”